Business Card design trends to make a Bold Impression
How to create an attention-grabbing Free Business Card with Desygner
No matter how much technology changes and makes our lives easier, there are some staples of what we do in business that will never change. Business cards.
The simplicity, effectiveness, and ease of handing out your business card is something you can’t afford to ignore. They’re one of the oldest and most basic networking techniques available, but just because of their classic nature, that doesn’t mean your business card needs to reflect the age of the medium.
In many cases, this is the first impression your customer will have with your brand. Make sure your business card stands out and keeps your brand looking sleek and modern.
With that in mind, let’s take a look at 7 business card trends for 2016.
1- Keep It Simple
A simple classic white business card will always be a timeless look. Bright and colorful backgrounds can work in some cases, but if you aren’t careful, it can detract from your brand and your personal information can get lost by trying to do too much. You don’t need to over-think your design.
Try just starting with your logo and the personal information you want to be included, then design around that with some accents. If it starts to take away from your brand or info, start pulling back.
If you aren’t able to get something you’re happy with, try searching for inspiration from blogs, a nice pre-made business card template from an online design tool.
2- Quality over Quantity
Being agile and able to change quickly is important for businesses today. The days of needing 500-1000 personal business cards are over. How often will you pass out that many before its time for a card redesign, information change or that you simply are ready for something new? Instead, go with smaller batches and make sure they’re high quality both in design and material.
Resist the urge to go cheap and save a few dollars on card thickness. Think about the people you’ll be handing these cards out to – the card will go in their wallet or pocket and may stay there for a few hours or even days. You need a business card that will sustain the wear and tear of being tossed around so that the next time your customer looks at it, it can still look as good as it did when you handed it to them.
3- Think Outside the Box
Everyone knows the classic rectangle business card shape. It’s tried and true for decades and there’s nothing wrong with continuing with a winning formula. However, in an effort to stand out from the crowd, going away from the classic rectangle is a tactic many are looking at.
Rounded corners, curved edges, squares, custom shapes designed toward the market for your business, pop-up designs, additional elements like branded card sleeves, or anything else your mind can imagine is possible. Don’t feel the need to limit yourself to the basic.
4- The Business Card Gets Personal
Anyway that you can add a personal touch to your business card will help you stand out and make your customer feel like you take them seriously and not just another nameless face in the crowd that you’ll forget about after meeting them. Instead of just printing your logo, look at getting a stamp created of your logo from your local crafts and hobby shop and hand stamping your logo on it. Try and fit the personal touch you add to your business. This will give each business card its own distinct personality and avoid the cards feeling stale and mass produced.
5- Hey, Don’t Forget About Me Back Here!
Over the past decade or so, we realized that a big part of the business card being sorely neglected, the back! Now, having a two-sided card is practically a necessity. If you’re considering the minimalist route with the front of your card, consider making a big visual splash on the back. Make sure you use a high quality and reputable print shop when doing double sided prints so that you don’t have bleeding issues where the back of one card gets color on the front of another.
6- Your Friendly Neighborhood Print Shop
In the age of online business card printers, it has never been easier to upload your design and order your new batch of cards. While these are cost effective options, consider looking locally for business card printers. Particularly when looking to add that personal touch, working closely with a reputable local print shop will always yield you the best results and make sure that the cards you want are the cards you end up with.
7- Design a Creative Business Card to Show Off your Skills
The Earth isn’t the only thing that’s not flat. There are other ways to make your cards stand out aside from colorful designs, unique shapes or personal touches. Consider embossing your logo or a design on the card that demands your card stands out from others. Other techniques like foil stamping, engraving text or raising text can add just the right amount of visual kick your business card needs. A creative business card always stands out.
In the end, your goal with your business card is to get your brand noticed and remembered. Visually you can employ any of these suggestions, just be mindful of the market your company works in, what best fits that and what best fits your brand.
Use a Business Card Creator
Desygner offers hundreds of business cards templates for free, allowing you to find a style that best suits your needs. Use our business card creator to design business cards online in minutes and immediately grab the attention of a potential investor, client or employer.