How to Design your Own Flyer that Generates Responses

Apps for entrepreneurs

When was the last time you have read, kept and responded to a flyer?

Most of us, including myself probably don’t remember.

The first fact is; most flyers are terrible with very low response rate and conversion rate. According to the Direct Marketing Association, only 1% of the people actually respond towards leaflet distribution. The second fact is; flyers are cheap and easy to produce if done right this can be a great way of making sure your business’s name is heard.

Flyers on street

 

There are already too many terrible and unread flyers being produced daily, please save a tree and don’t create another one that would just end up in the trash or the streets! Here are 6 tips on how to design your own flyer to improve your business and increase the conversion rate for your business.

1. Think

The first thing you have to do is THINK. Think why the use of flyers will benefit your business. Think of the content; then make a plan. The last thing you want to do is to design your own flyer with little to no thought. Ask yourself questions, here are a few to get you started:

  • What’s the purpose? Do you want to promote an event, make people aware of a sale or promotions or create brand awareness in general?

Most flyers fail because most businesses get carried away with the final outcome rather than the whole process. Therefore, they produce flyers with little research, time or thought invested before the flyer is created therefore the purpose is lost.

 

It is essential to have one main purpose instead of having many ideas this makes sure that the right message is conveyed.  

Be concise; a flyer is not a research paper or a book, don’t bother explaining every single detail. You only need to have enough detail to get your purpose across.

 

  • Where can you find your target market? Compared to online marketing; targeting the right group may sound a lot harder when it comes to traditional marketing and flyer distribution. However, that isn’t true.

Do your research! Create a list of places and times where you might find your target group. Handout the flyers in those locations rather than just having catch-all or drop door mailing.

For example, if your business sells protein powder and health supplies; you’ll find the majority of your target market in gyms and community sports centers. You would want to research the peak hours and hand out flyers near these locations.

2. Colors are your best friend but also your worst enemy

The color scheme can make or break the success of your flyer. It is important to use colors but the APPROPRIATE COLORS.

Every color gives a different feeling and emotion and the right color is essential in order to convey the right meaning.

The use of color should help the audience visualize the words; you won’t use the color green for the word fire or red for the word GO. Make sure you associate your brand and your purpose with the right color. It’s great to try out different colors but ensure that you are getting your message across.

For example, the colors red and yellow are often used in most fast food industries because they create an emotion of passion and hunger such as McDonald’s. Subway, on the other hand, is also in the fast food industry but positions themselves to a more healthier “green” bracket.

Mcdonalds flyer ad

Subway Flyer marketing

These two flyers incorporate the same tactic for brand awareness. Both Mcdonalds and Subway do a great way of using the colors of their logo to associate the color scheme of their flyers. This draws the customers’ attention not only to the contents of the flyer but also the brand, exposing the colors of your logo increases brand awareness.

If your logo needs a revamp check out Desygner’s step by step guide on How to make a logo.

3. Try several layouts!

The placement of your images and text is crucial, this is why you need to test out different layouts and templates. Try different shapes and sizes as well to stand out! You have to make sure the layout isn’t clustered or scattered. The layout must help direct the customer on what to read and look at first.

As most of us aren’t savvy when it comes to design; Desygner has made it easier than ever! Desygner has easy to use tools, customized templates, and layouts to design your own flyer. Desygner is here for you to ease this process; you don’t need to learn a whole new skill of creating an attention-grabbing and professional layout and fonts! It is extremely easy to use with 1000s of templates to choose from. With Desygner you can also choose between different sizes or customize your own.

4. Find the right paper stock!

A lot of small businesses overlook this step and rather than choosing the type of paper and the size a lot of decisions are based on price. The weight and coating should all be considered as this can greatly affect the perception of the flyer.

Different types of paper can change the mood and the perception of your flyer. The type of paper you used should represent your brand or the contents of the flyer. You don’t want to have a glossy print for a flyer of an antique shop or if you own a luxurious hotel you don’t want the paper that is thin or slightly transparent.

 PAPERWEIGHT

Paper weight is measured by grams per square meter or for short GSM  for flyers you would generally want the paper to weigh more in between stationary paper and card this is around 130-200gsm depends on what kind of feel you’re going for. For luxurious or double-sided flyers 170-200gsm is recommended.

3. Types of Paper Finish

Gloss Coating: Has a thick coat which creates a high sheen. The gloss reflects light, therefore, the colors appear smoother and brighter. However, different conditions and light can affect the print.  Glossy paper is usually cheaper than matte. As gloss reduces ink absorption this makes the color more vivid.

Gloss Example

What is it good for?

  • Bold images
  • Bright colors
  • Flyers with little text

 

Satin (also referred to as Silk) Coating has a medium sheen and a less shiny finish compared to gloss. Satin coating still makes images and colors sharp and vivid. It is a great compromise between matte and gloss. The satin coating is more resistant to environmental factors such as dirt and moisture. The satin coating is the most popular paper used in the printing industry for flyers.

Satin example

What is it good for?

  • Flyers with bright images but also a lot of text as this coat maintains readability
  • Places with harsh weather as it has good protection
  • To make luxurious and professional flyers

 

 

Matte Coating has a non-glossy, therefore, emits very little glare. It has a soft and dull appearance with little to no shine. Matte is great for flyers that are passed around as they don’t get smudged or fingerprints very easily.

Matte example

What is it good for?

  • Flyers with a more subdued layout and color
  • Creating a modern appeal
  • Flyers that are meant to be written on
  • Emphasising soft shadows and inner glows

 

6. Make it memorable

Make the flyer worth keeping, your goal is to have the flyer stuck on the fridge, pinned to the board in their office or in their wallet so when they need your product or service; so YOU will be the first one to be contacted.

Quote flyer template
Made with Desygner

 

The main goal of flyers is to draw attention and entice your audience to your brand, service, event or promotion. I hope that this information can help you now create a brilliant flyer that generates a response!

Make it fun, be creative! Here are a few ideas to make use of the backside of the flyer: 

  • A quote or joke
  • A Calendar (you can mark your next events as well)
  • Interesting facts
  • A recipe

For example:

Example Island Rooftop Bar Flyer

Island Rooftop Bar Flyer

 

Design a flyer that is worth keeping, your goal is to have the flyer stuck on the fridge, pinned to a board in their office or in their wallet so when they need your product or service; so YOU will be the first one to be contacted.

The main goal of flyers is to draw attention and entice your audience to your brand, service, event or promotion. I hope that this information can help you now create a brilliant flyer that generates a response!

 

Check out: Business Card design trends to make a Bold Impression

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