Coldwell Banker maintains perfect brand consistency across 3,000+ offices worldwide using Desygner's franchise portal and lockable templates.
The challenge
With thousands of independent agents and offices, maintaining brand consistency was nearly impossible. Agents were creating their own materials with inconsistent logos, colors, and messaging that diluted the Coldwell Banker brand.
The solution
Desygner's franchise portal gave every office a branded workspace with pre-approved templates. Core brand elements are locked, while agents can customize property details, photos, and contact information. The result: professional materials in minutes that are always on-brand.
Results
- 3,000+ — Offices Onboarded
- 99.8% — Brand Compliance
- 92% — Agent Adoption
- 70% — Cost Savings vs. Agency
“Our agents love the freedom to create their own materials, and we love that every piece is perfectly on-brand.” — VP of Marketing, Coldwell Banker