From Rags to Beta
We started to developing the Desygner technology three years ago. We tried to get investments, but we needed a minimum viable product (MVP) to get users, we needed users to get funding, and needed funding to build an MVP.
Against the odds, we pushed ahead, even when other companies were spending millions developing similar technologies and we had nothing.
Working out of a rented apartment that doubled as living quarters, we used to hide everyone's desks every time the real-estate agent decided it was time for an inspection.
And even though we set up to be an Internet company, we started with no Internet.
Because of the office touristy location and drama with 2 different Internet providers, part of the product was developed without a broadband connection.
We used coffee houses and other venues with accessible Wi-Fi. By establishing the company on the Gold Coast in Australia, we gave ourselves a chance to work lean with cheaper rent build a diverse team, including people from Brazil, Spain, India, France, Russia, United States, England and Australia.
This has allowed us to develop Desygner with an international user base in mind. 400,000 of lines of code and many coffees later, Desygner would become something we are extremely proud of.
Internationally accessible design tool.