Marketing tips, design strategies, and growth guides for Florists businesses. Create professional marketing materials with Desygner.
A florist's year is a few enormous days — Valentine's, Mother's Day, wedding Saturdays — stitched together by everyday sympathy, birthday, and just-because orders, and the marketing job is different for each. Holidays are won on order capacity and delivery logistics, weddings on portfolio and planner relationships, and the daily business on being the name locals think of before the wire services intercept the search.