Proven marketing strategies for Breweries businesses.
Marketing channels that work for breweries businesses
- Untappd: Craft drinkers check ratings and live tap lists before choosing a taproom, so keeping your Untappd for Business menu current and engaging with check-ins puts you in front of exactly the people planning their next beer stop.
- Instagram release announcements: Can art and glassware shots are built for the feed, and a well-timed release post with tasting notes and a drop date reliably produces a line on Saturday for limited runs.
- Taproom event programming: Trivia, run clubs, food truck nights, and vinyl nights turn slow weekdays into habits, and each recurring event brings its own audience who might never have found you through beer alone.
- Google Business Profile: 'Brewery near me' is a top search for travelers and weekend planners, and photos of the taproom, current hours, and whether you allow dogs and kids answer the exact questions people have before choosing yours.
- Beer festivals and collaborations: Festivals put your beer in thousands of new mouths in one afternoon, and collaboration brews with other breweries expose you to their entire following when both taprooms release the beer.
Seasonality
Patio weather drives peak taproom season from late spring through Oktoberfest, and the weeks after New Year are the reliable trough. Winter is for mug club perks, stout and barrel-aged releases that suit the season, trivia leagues, and booking the private-event side of the room for office parties.