Marketing tips, design strategies, and growth guides for Physical Therapy businesses. Create professional marketing materials with Desygner.
Physical therapy clinics have historically lived on physician referrals, but direct access laws in most US states mean patients can now choose a PT themselves — and increasingly do, by searching their symptom and reading reviews. That splits marketing into two campaigns run simultaneously: staying top-of-mind with referring providers, and being findable and credible to the runner who just felt their knee go.