Starting an Instagram T-Shirt Business – The Ultimate 3 Step Guide

t shirt business

So you’ve heard about the hype and think you have what it takes to start an Instagram t-shirt business? Starting an Instagram t-shirt business is fun, rewarding, and hard work. This is why we have tried to break it down for you. We want to show you how you can leverage your business with Instagram and make more t-shirt sales than you ever thought was possible.

There are a few necessary steps before you even think about how much you will sell your t-shirts for. Each of the steps is critical and will determine the success of your business, so spend some time considering each point:

  1. Develop a brand and design a logo
  2. Create an E-Commerce store for your shirts
  3. Launch your Instagram T-Shirt business

Let’s talk fashion

The global fashion industry has developed immensely recently, shifting from traditional brick-and-mortar stores to online distribution channels. Because let’s face it, we all spend a huge amount of our day online. How often do you catch yourself going through online stores and looking for new clothes? I bet quite a lot. We all like to stand out a little.

instagram tshirt business

What if we want more than that, though? What if, instead of searching hours for that perfect new shirt, we could just create it ourselves? Thankfully in our day and age, we have all the tools necessary to start our own Instagram t-shirt business.

According to The Business of Fashion’s 2018 ‘State of Fashion’ report, 74% of all online sales will be generated from social media. That is a staggering amount and to add to that, the increase in online sales is only getting more as traditional shopping is becoming less and less relevant.

Are the bells ringing yet? If not, they should be! Basically, as humans, we have become lazy and we want everything to be as quick and easy as possible because our lives are all super busy. Meaning there isn’t a better time to start your business than right now!

If only there were more hours in a day, right? 

But let’s get into it. We’ve crafted the ultimate 3 step guide to help you get underway and make your first t-shirt sale on Instagram.

Design your t-shirt

Of course, designing a shirt is the number one step, so get your brain smoothie handy because creating a brand identity and a logo to match it are two of the most important steps to creating a sustainable Instagram t-shirt business.

Find Your Niche

Picking a niche for your brand will help define a clear and relevant target market to sell your t-shirts too.


  • Find out what’s trending in your area or on a global scale
  • Be specific when choosing your niche to ensure you appeal to a specific market
  • Base it on your own interests, hobbies, and passions
  • Figure out the type of fashion style you will focus on

Next is creating a logo that speaks to your target audience. Before you design a logo, though, we recommend you read about what branding is and how it could benefit your business in the long run.

Design a Logo

Designing a logo with a brand identity behind it will help give it more meaning in a saturated market.

There are tons of free logo templates available online but be careful not to use a logo that has already been used. People could confuse your brand with another, or even worse, you could find yourself in legal trouble. That’s the last thing you want for your new business.

You can design a free logo using our logo templates available on Desygner. This allows you to add that personal touch giving people a unique and fresh look they’ve never seen before.

You can customize the color, shape, size, and type all within Desygner to represent your brand the best. Remember first impressions last, so create something simple and memorable for customers to remember your brand by and recognize the next time they see it.

Design your logo free


Find A Manufacturer

Once you’ve got a strong brand and an epic new logo, you need a t-shirt to print it on.

There are plenty of ways to do this, but when you’re first starting out, we recommend:

  • Sourcing a local t-shirt manufacturer 
  • Print a small quantity first
  • Compare manufacturers to get the best price

Getting the best t-shirt manufacturer for your brand is absolutely critical and possibly one of the most important steps. When it comes down to it, your Instagram t-shirt business will need to have high-quality designs on high-quality shirts to ensure that customers will buy more than once, ensuring a sustainable and successful business.



This is the exciting part. You finally get to see your designs come to life! Samples, samples, and yep… probably more samples.

We cannot stress this enough: quality is king, so getting samples from each manufacturer to test the t-shirt (size, fit, colors) and logo printing is essential. Getting it right from the start will mean good first impressions and returning customers.

And make sure you ask your manufacturer what type of printing options they have available and what it looks like so you can ensure the highest quality before your customer sees it.


TShirt Print Locations


Manufacturers often ask for mockups of the t-shirts, where the logos need to be placed, and how big.

On Desygner, you can make quick mockups by adding blank shirts and your logo on top to give manufacturers a better understanding of what your vision is. Here you can easily resize and add text to give more details. Communication is essential here, so ensure they are clear as to exactly what you want. Finally, compare the costs and quality and decide on the best manufacturer for your Instagram t-shirt business.


Create an e-commerce store

Now that you’ve completed the behind-the-scenes work and you are ready to start selling, you need to set up an e-commerce store. There are plenty of options; you can even design a website yourself if you’re a coding whiz.

But like most of us, coding might as well be an alien language, and building an entire website from scratch can take a lot longer than it seems.

Luckily for you, the good people at Shopify have developed some amazing e-store templates to get you kicked off and selling within a few hours. They even offer a 14-day free trial which should be plenty of time to upload your product photos and start selling immediately.


Shopify Instagram Business


After your trial, you’ll have to pick one of their packages to keep running your website. Sorry guys, not all good things are free. But, for convenience, ease of use, and service, we highly recommend using Shopify to kick-start your new Instagram t-shirt business.

The best part about Shopify? They have app integration that allows you to link all of your social media platforms seamlessly to allow customers to shop from right within your Instagram post. Plus, they’ve got tonnes of other apps like upsell apps, email apps, and more to help you maximize revenue”

That brings us to our final step before you start selling.


Launching your Instagram t-shirt business

To actually launch your Instagram t-shirt business and start processing sales via your social media platforms, you need to be on the basic plan that Shopify offers (only $29 a month). The basic plan allows you to integrate your Instagram business page into Shopify. This allows customers to buy straight in the Instagram and Facebook apps when they see your product!

Apart from this, if you don’t have a website or don’t want to design one! Then you can use a free invoice generator to send invoices to your customer directly through email or social media for all your orders you receive through Instagram and other social media platforms!

Hopefully, because you’re reading this, you have already thought about using social media to create awareness for your brand.

Still not convinced as to why you should already be using social media to skyrocket your business’s potential? 

Setting up a Facebook business page and then linking your Instagram to your business page is a super effective way to cross-promote your brand to your audience.

There are over 2.2 million active Facebook users and 800 million monthly users on Instagram. Need we say more. The attention is there.

Once you have your Facebook and Instagram business profiles linked, you can add them to your Shopify store with their app integration feature.

This will allow you to not only showcase your products on your Instagram but also create a small shop icon within the photo. This allows users to be able to click on, view the price, and buy directly through tapping on the product, rather than having to go through separate links. Or worse, telling them to go type it in themselves.


Instagram Shop features


Having quickly accessible shopping features built-in directly into your post will leverage your Instagram t-shirt business in our digital age.

And of course, it goes without saying that consistency is key. So keep posting high-quality and relevant photos to your Instagram. Also, add those new shop tags on your products to generate the highest engagement and more sales rolling in right away.

If you’re having trouble coming up with content or making professional-looking Instagram posts, Desygner offers free Instagram post templates with thousands of free stock images. You can use these to showcase your brand and products and even add custom text over the top.

inatagram post templates for free

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