What is Content Strategy?
The competition is high when you create, write and design content to share online. A superior approach to taking on your content strategy is producing great content your users will engage with and boost rankings at the same time.
Content Strategy Definition
A content strategy is a key element in your marketing plan that informs your audience through tangible content about your brand and what you can offer. It is a thought-out framework that directs your strategy to set priorities, execute plans and measure marketing campaigns. This article explores key ideas you must consider:
What does this have to do with my Business?
Pulling off a successful content strategy for a small business is difficult, but not impossible. First and foremost, you must identify a business need and evaluate content to fulfil that need. As a result, you are planning to create that content. Essentially, these are the patterns of a content strategy. It’s about taking a step back and observing that if there’s a lack of trust between your business and customers, you must think of ways trust can be built.
What Does A Content Strategy Accomplish?
This all depends on the proposed strategy and being able to define or refine content your business produces that consumers would benefit from. A content strategy is not about producing content just for the sake of it. It’s about asking important questions, such as what value can I offer? What’s the point?
1) Helps Conduct Audience Research
Having an idea of your customers is vital for your content strategy. The ideal customer is who you’re trying to attract based on market research and real data about your existing customers. Having a deep understanding of your buyer persona is critical to a greater understanding of customer behaviour, sales follow up, quality of service and product and content creation. So, instead of sending everyone the same message, you need to match specific pieces of content to the appropriate need.
How to document your strategy: Building a Content Strategy Template is the easiest way to compact your research
2) Builds Effective Team Management + Consistent Tone of Voice
Maintaining content in an organizational matter allows everyone in your team to clearly understand the direction of content you are wanting to share and produce. Hence, it is important to adapt to a broad range of internal and external communications channels. In doing so, you are maintaining a consistent tone across each piece of content which is important in branding and marketing as deviations could affect brand identity.
- Discover key characteristics that reflect your brand voice. Read this article on guidelines on how to perfectly convey voice and tone.
- Walk your team through the process by creating content examples and briefs. This ensures your team has clear, concise information to ensure tasks are effectively carried out. This guide shows how to deliver a killer brief in order to deliver strong projects and increase team productivity.
3) Content Format And Channel Strategy
Content varies from each individual consumer, it is vital to observe where each need arises in the customer journey. Understanding how to plan for and execute content relevant channels is a core competency.
Once you’ve identified the topics you want to address, you must determine which formats to budget for execution. Different formats and channels require individual attention and catering. Read further into this marketing plan with our Step-by-Step Content Strategy Template.
More Importantly, Make Sure:
- Content is consistent and can be on-demand to meet customer needs.
- Make individual and unique content that is not repetitive across every channel.
- To scale business performance, then evaluate if this content should be produced again? Is it future proof?
Informative content will help increase authenticity. Advertisement material will not help you boost your real life traffic and ranking. Secondly, strategy merely informs the process. Having creative vision, intent and guiding principles are the most critical elements. Remember this.
Take Your Concept And Turn It To A Reality
A content strategy opens up the flexibility to experiment with other marketing tactics to reach your business goal. Understanding the basics allows you to understand that your content will not only help attract leads, but also bring value and help educate your audience. In doing so, you build brand awareness. Now, it’s time to put this information in a more practical sense. Start off with a template to build your high-level content strategy.