What Is Original Content and How To Use It In Your Business
To begin with, let us start by describing what the term ‘original content’ truly means. To put it simply, original content is new and unique content that has never been published before.
Rather than being content that you repurpose, share, or curate from another source or organization, it’s content that you create. In particular, when it comes to social media, the content you share can be a mix of both original and curated material.
Generally speaking, content has different, distinct levels of originality. Blog posts, for example, are often inspired by similar blog posts. Wondering why? It’s because they generally offer a viewpoint on another idea or event. Content-based on original research or thought leadership has a higher level of value.
Rather than simply repackaging someone else’s ideas in a different wrapping, it showcases unique and high-quality information. The greater the value delivered by the content, the higher swaying potential it’ll encapsulate and thus be promoted more widely, thereby increasing your brand’s prominence.
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Why You Should Focus on Creating Original Content
Data, data, and more data. Information overload is escalating rapidly. At such a time, more and more people are trying to discern between what is true and what is false, what is original, and what is not.
It’s no surprise that original content has become a non-negotiable component of an effective digital marketing campaign in today’s digitally-charged world.
Not only does original content have a higher chance of moving your consumers, but at the same time, it also improves your search engine rankings and online visibility.
You’ll effectively kill two birds with one stone: improving your brand reputation and establishing your brand as a reliable source of information in your field.
When push comes to shove, your audience will always keep an eye out for genuine effort and creativity. When you provide original content relevant to your audience’s interests, they take notice. Interestingly, 78% of consumers will believe that you’re interested in building a good relationship with them when they see personalized content compared to generic, run-of-the-mill information.
Benefits Of Original Content To Your Business
See, originality is one of the bases of credibility. After all, original content is essential because it makes you appear credible online. For instance, consider an out-of-date website with a slew of random keywords littered throughout the home page.
On the other side of the coin, however, imagine a sleek, easy-to-navigate website that provides valuable information that genuinely sounds like an actual human wrote it. Which one are you more likely to believe?
If you notice the difference between two such sites, it’s only a matter of time before your audience can do the same. Below are a few other reasons why you need great content on your website and social media today.
Credibility Translates To Trust
With the right content strategy, you’re bound to see an increased inflow of customers! Customers want to work with – or hire someone – who knows their industry’s ups and downs and all the underlying intricacies. When your content answers their questions online, you’ll automatically become the go-to person for resolving their problems.
Earn More Backlinks
As your content gains traction online, other blogs will likely begin to link to it when someone links to you as a source, and search engines such as Google factor it into your overall reputation for dependability. This way, you will be able to earn quality backlinks for your content and help it rank better. Do you see what we’re getting at?
If you continue to create high-quality, unique content, you may be able to gain some highly valuable backlinks from other authoritative websites, allowing you to reach the all-mighty, coveted first page of search results.
You Can Get Social Media Shares
When people share your original content on social media, it increases your online visibility. With SEO-favoring content, social sharing, and other components such as semantic keywords, you can’t go wrong with creating shareable content.
Do you want to save time and money by clicking “share” on cool blogs, or do you want to invest and be the owner of the next shareable post? If you ask us, we’d advise the latter – feel the rush of seeing your content being shared and making waves online.
More Website Traffic
Increased exposure naturally means that more and more people will see your brand where ever they go—on social media, in search results, in backlinks, and in other places. Every time a user is presented with a link to your website, the likelihood that they will visit it increases!
More Shares and Comments
Shares are frequently sparked by interesting and excellent content. If your content is widely shared, you will begin to receive more comments from new people. This allows you to meet and interact with more people. Google’s current algorithms also value social media shares, making shareable content a win-win situation for both parties.
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How to Create Truly Effective Original Content
Creating great original content that gets you noticed takes time and effort. Skill, research, and a solid understanding of what your target audience is looking for, all factor into creating meaningful original content.
Here are some tips to keep in mind as you develop your ongoing content strategy.
Talented content creators don’t get all their brilliant ideas out of nowhere: they spend time getting to know their audience. They become acquainted with the issues, concerns, and topics important to them and then provide content that addresses those concerns from a position of authority and expertise.
Therefore, make an effort to meet your buyer personas where they are. Look for ideas for new content on forums and platforms where they hang out. You can also directly ask your audience what they want to see from you. Once you know what they want from you, you can post relevant blog or social media content on different platforms such as Facebook and use a Facebook comment moderation tool to reply to comments to keep your audience engaged.
Investigate The Data
Whether you’re brand new to content creation or simply looking for a way to spruce up an existing blog or content channel, it pays to conduct research and data collection.
If you’re already publishing original content, run the numbers.
What’s working and what isn’t? How has your audience reacted to previous attempts to shake things up? Asking yourself question’s like these is what will propel your brand forward.
Let Your Experience Speak For Itself
With countless pieces of new content appearing every day, there isn’t much out there that hasn’t been discussed in some capacity before. Almost every subject has been approached from nearly every possible angle. But there is one thing you can bring to the table that no one else can: your distinct perspective and experience.
To that end, incorporating personal stories or lessons learned into your content allows you to present important information from a unique perspective.
Fortify Your Content with Visuals
Your content is unique because of the words you use or how you express them. Videos, images, and audio clips are all important parts of your content.
This is where Desygner comes into play, with its top-of-the-line proprietary content creation tools, allowing you to utilize your digital assets as you choose fit.
Need an image? Or perhaps a video? Desygner’s got you covered. With a brand portal that’s easily accessible even from your smartphone, you’ll never miss a beat with your assets again!
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Original content can move even the hardest heart amongst your audience. To this end, it’s a smart strategy to incorporate Desygner into your content creation strategy. After all, at the end of the day, the most efficient way of connecting with clients is through different graphics.