7 Quick and Easy Easter Marketing Ideas for Your Business
Every business can capitalize on seasonal marketing campaigns throughout the year to help grow their business, make more sales, and reach new audiences. Easter is one of the perfect holiday seasons to do this.
There are many fun ways to engage your customers at Easter because, let’s face it, Easter is all about fun!
We’ve got loads of marketing tips to help your business skyrocket and get noticed with your marketing campaigns.
Here are seven super helpful and easy ideas you can implement into your business today!
1. Easter Competition Giveaway
Hosting your own giveaway is a great way to collaborate with your community and create fun and exciting content and everyone loves free stuff!! If you’re a small business and not in a situation to give away a big prize, try teaming up with another local community group or organization. By working together, you’ll attract a new customer base, and you can double up on tagging local businesses to ensure more promotion and more regular posting on social media.
Remember to remind people about the draw dates and the rules of your contest and always do some research on any new directions from Instagram and Facebook on their regulations around posting competitions.
Other ways to advertise a giveaway can be through:
- Social media templates
- Email and newsletter campaigns
- Community papers, radio, and local news outlets
- Banners on your website
- Blog posts
If you want more engagement and make your competition pop and grab attention, try using some of our design tips.
2. Upscale your Email Campaigns
According to research, the latest statistics show that as many as 87 percent of marketers use email marketing to disseminate their content (Content Marketing Institute, 2020). This makes email the second most popular content distribution channel, just behind social media at 89 percent.
So before you start thinking email is old news, think again, email is here to stay, but the reason most businesses don’t use this form or marketing strategy more often is they think it’s too hard to create a good list of subscribers or it’s too hard to make it look and read well.
Firstly, for people who want to subscribe to your newsletter, offering a giveaway like an Easter Competition is a great way to entice people to subscribe to win. Often people will subscribe if they know they are getting something they can’t get anywhere else, such as an exclusive offer or something that makes their life easier, like design and marketing tips like this blog!
Secondly, Visual storytelling marketing is one of the best ways to get more engagement and more open click rates on your emails.
It can be a photo, an infographic, a video, or any other type of visual that complements the story you’re telling. When you tell a story with carefully chosen visuals, your prospects can relate to it and understand your product or service’s value much more quickly. So, it helps businesses increase sales and create a stronger emotional bond with their prospective customers.
Other ideas can be to do follow-up emails outside a special holiday like Easter to re-engage the audience you’ve just attracted. You can include links to where they can subscribe to an automated email and send further welcome emails and onboarding emails to introduce your new user to your products or services.
For example, if you run a plumbing business, you could send out information to remind your clients that you may have no call-out fees. Or, if you’re a restaurant, you could do a follow-up campaign on a specials menu to entice users to a new reason to dine again.
3. Host a virtual Easter egg hunt on your website
Many large companies run virtual games and easter egg hunts on their websites. A popular one that is back again for this year is the Cadbury virtual Easter egg hunt, giving chocolate lovers the chance to join the iconic Worldwide Easter Hunt.
The competition uses Google maps technology to deliver the Easter eggs and offers an Egg dashboard that allows you to manage the eggs and notify you when they are found. The world map even gives a street view to pinpoint exactly where your egg is hidden, which is super cool!
Now you might be thinking this isn’t exactly an easy process to set up, and you’d be right. For this kind of promotion, you’d need a web developer.
But a simpler example could be to include Easter stickers and graphics to your blog posts and landing pages in random places and hyperlink the image to a specific landing page letting the user know, “Congratulations! You have found an Easter Egg. Submit your details in this entry form to receive your discount code!”
Don’t forget to remove the Easter eggs after the weekend and unpublish your landing pages.
4. Create an Easter promotion Ad on socials
We all know Ads are more effective than boosting a post in most circumstances, especially if you want to generate leads. But as Easter only runs over a few days, you want to achieve the most you can in lead generation in a small window of opportunity, so creating a catchy AD can be more worthwhile.
Create your fun posts with more engagement using animation and GIFs that can achieve better traction and engage your audience quickly.
A simple way to create video content without special video equipment is to make catchy short and sharp ads that animate. Use this guide to show you how quickly you can animate a social post.
5. Promote in-store random giveaways
You may have a business with quite a good digital following, but don’t forget the power of foot traffic, especially if you have a brick-and-mortar store. You can promote any Easter campaign, discounts, or giveaways you’re running with flyers or brochures to hand out, mail out, or display in your store’s windows.
A couple of great ideas is to design flyers that promote your digital campaigns, such as:
- “Free entry to win this amazing prize with every in-store purchase this weekend only!”
- “Enter our Instagram competition to win a year subscription and come on down on Sunday for our free Easter Egg Hunt”