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Creating Content for a Picture & Frame Business

Creating remarkable content for your picture and frame business can be an intimidating task, but it's not as difficult as it might seem. With the right strategy and approach, you can create stunning visuals, videos, and other forms of content that will capture the attention of potential customers. Here are six key steps you can follow to make sure your content is both effective and engaging.

A man holds a frame. Place for inscription. Man on a white background with a frame in his hands. The inscription in the frame.

These 6 steps provide a clear path to creating great content for your framing business. Whether it's graphics, video clips or something else, use platforms like Desygner to create eye-catching content that will draw in customers and grow your store's reach. If followed correctly, this strategy will help establish a strong online presence and build brand recognition over time.

Uncommon Mistakes To Create Content For A Framing Business

When it comes to running a framing business, creating content may not be the top of the priority list. After all, many business owners are busy dealing with clients and day-to-day operations. However, content is an important factor in growing your business. In this blog post, we'll uncover some of the most common mistakes people make when creating content for their framing businesses.

Not Utilizing Customer Testimonials

One mistake many business owners make is not taking advantage of customer testimonials. Customer testimonials can be an invaluable source of content, as they show potential customers that your business is reliable and trustworthy. If you have a few happy customers willing to share their experiences, consider using these in blog posts or featured sections on your website.

Close-up of beekeeper holding frame with honeycomb to inspect bee colony in apiary. Wax cells with honey and worker bees. Apiculture. Urban beekeeping.

Not Posting On Social Media Frequently Enough

Another mistake some businesses make is not posting on social media frequently enough. Posting regularly allows your framing business to stay top-of-mind with your followers and potential customers. Of course, you don't want to flood people's feeds with too much content; but making sure you're sharing updates at least once a week can help make sure your brand stays visible.

Pretty woman in modern apartment opening window after wake up

Not Optimizing Content For SEO

Optimizing content for search engine optimization (SEO) is important if you want to boost your online visibility. This includes including keywords related to your business in articles and pages on your website, as well as writing relevant meta descriptions for each page. If you're unfamiliar with SEO techniques or don't have time to optimize all of your content yourself, consider hiring an experienced SEO specialist who can do the work for you.

Rusty weathered wall against american football player holding ball

Creating Uninspired Content

If you're going to create content for your framing business, it's essential that it's inspiring and engaging. Otherwise, it won't do much to promote your business or draw in customers. Put yourself in the shoes of potential customers and think about what kind of stories they'd be interested in reading, or what kind of tutorials would be useful for them--and then create content around those topics.

Soccer player kicks the ball on the soccer stadium. He wear unbranded sports clothes. Stadium and crowd made in 3D.

Not Investing In Design

Investing in design can help take your content from good to great! Even if you don't have a background in design, there are plenty of tools out there that make creating professional visuals easy--like Desygner! Desygner provides templates and graphics that make it easier than ever to create beautiful visuals for blog posts, social media images, and more.

Beauty girl with colorful air balloons laughing over pink background. Beautiful Happy Young woman on birthday holiday party. Joyful model having fun, playing and celebrating with pastel color balloon

Harnessing the Power of Content to Frame Your Business

Creating content for your business can be an effective way to frame your brand in the eyes of your audience. With the right strategy, you can attract new customers and remain top-of-mind with existing ones. Crafting engaging content requires a mix of creativity and technical know-how, but it's well worth the effort.

With these tips, you'll have everything you need to create content that effectively frames your business. Crafting eye-catching visuals, telling stories, and staying consistent with branding are all essential elements in building a successful strategy. By following these steps, you'll be able to capture the attention of potential customers and strengthen relationships with existing ones.

Ready to start framing your business? Sign up at Desygner today!

beautiful woman,brunette,sits at a table in cafe, show framing hands template with frame for photo design.Frame made from fingers. Black white