How to Drive More Sales with Localized Marketing
Are you at your wit’s end trying to maximize sales in foreign markets? Or perhaps you’re trying to integrate your products with a different culture? You’ve come to the right place regardless.
This blog will discuss how you can seamlessly integrate your products into different international markets. For this purpose, we’ll be introducing a term known as “localized marketing.” Read on to learn more!
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Localized Marketing: What Is It?
For starters, localization is a term used to encapsulate any activities that may be used to ensure that something adheres to local customs and traditions.
Viewing the term through a business-oriented lens: Localization is the process of adapting a brand, product, or service for a specific local market. Doing so makes the product feel more traditionally in-line and acceptable to consumers’ perceptions.
The result? Customers are more inclined to trust and eventually purchase over those that seem completely foreign and out of place.
Related Article: Content Localization – 5 Important Areas to Go Global
Localized Marketing: Who Stands To Benefit?
It doesn’t matter whether you’re a multinational co-corporation or a small enterprise brands and businesses of all shapes and sizes can benefit from local marketing.
Wondering how that’s possible? With local marketing, you’re not simply slapping some location-specific keywords onto your products and calling it a day. Instead, you’re taking an entirely new, grounded approach to marketing your products and engaging with potential customers while being mindful of local traditions.
Both consumers and search engines operate in favor of hyper-localized marketing, so now’s the time to make it work for your brand and business. At the end of the day, making your interaction with customers feel personal is what’s going to set your business apart.
It’s time to take advantage of the market landscape and get a headstart over your competitors.
Below, we’ve listed the some of the ways through which you could localize your brand’s marketing:
Related Article: Essential Guide to Multilingual Content Marketing Strategy
1. Re-evaluate and Rethink Your Values
Let’s begin with the basics: Rethinking and realigning your company’s values.
Start by taking a look at your branding, emphasizing how friendly, relatable and conversational your tone of conveyance sounds.
More often than not, multi-national chains tend to get lost in the facts and figures. To cater to customers at a personal level, it’s imperative to remember that you’re dealing with people and not with a receipt.
By adopting a more personal approach throughout all channels to your delivery style, you can improve your brand’s perception.
2. Social Media Engagement
It may seem pointless, but engaging with locals on different social media has a huge ROI( Return On Investment).
Locals will find it easier to interact with you online and learn more about your brands by building a social media presence. Moreover, with an excellent online presence, you’ll be well-positioned to market products to locals while also ensuring that your relationships with potential customers are more individualized.
However, that’s not the only way to employ a localized approach to your social media marketing. By tagging hot keywords that are popular amongst your target segment, it’ll be easier for you to reach and subsequently engage with your prospective customers. Using hashtags and tagging different people and places are all viable strategies to incorporate localized marketing into your social media marketing campaigns.
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3. Local Testimonials Matter
Customer reviews and evaluations go a long way. Find that hard to believe? In a previously conducted Yodle study, 75% of customers said they relied heavily on online reviews to evaluate the quality of local businesses.
Though this statistic pertains to local businesses, multinational chain brands can benefit from publishing positive testimonials alongside the reviewer’s location to reassure prospective customers situated nearby.
4. Localize Your Advertisements
With localized marketing, the first step is to localize your ads. Though it may sound obvious, localizing ads is often overlooked than expected.
Advertising does not come cheap, and at the end of the day, if you invest in expensive marketing, you’d expect a proportional return on your investment. By incorporating local traditions, you can aim to maximize your return on investment.
There are many different strategies that you can employ to localize your paid marketing efforts, some of which include:
- Refer to different events or activities taking place in the geographical location of your target market. Be sure to incorporate local traditions and customs features while pushing your product into the limelight.
- Try to use the local lingo. Common words and vocabulary used by locals are more likely to catch the attention of potential customers. However, care must be taken that slang is not overused.
- You could also personalize ads based on the climate, average age of the population, and so forth, creating region-specific offers.
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Localized Marketing: How Can You Implement It?
Wondering what localized marketing entails? We’ve got you covered:
- Updating your marketing assets theme with respect to the target audience’s purchasing preferences.
- Modify your marketing campaign’s visuals, design, and color to attract the target market.
- Use popular communication channels for marketing your products.
- Use locally popular formats to display dates, addresses, and phone numbers.
- Last but not least, ensure that your respective marketing campaigns comply with local regulations.
Final Thoughts
To stand out from many competitors and leave an impression on your customers, you must have a likable persona and brand image. Naturally, with more authentic interactions with your audience, your customer’s loyalty is bound to improve.
With Desygner, you can easily localize your brand’s logos and themes, creating a brand experience that appeals to locals.
Desygner’s Marketing Localization Engine supports global organizations to expand on-brand content creation and publishing beyond central teams. Book a demo and watch your brand take over the world.
