Work Smarter, Not Harder: 11 Ways to Repurpose Content
Trying to make the most of your assets and repurpose your content? You’ve come to the right place. In this blog, we’ll briefly go over what exactly is content repurposing, after which we’ll be discussing why you should repurpose content, and what are the best ways to do it.
What is Content Repurposing?
Let’s start with an introduction to content repurposing. Repurposing/recycling content is the practice of reusing existing content elements to increase its reach. Oftentimes, repurposing transforms content into a new format, such as converting banner ads into brochures.
By altering content from its original form, it may be used to serve a different marketing goal. Typically, repurposed content retains core ideas and the message of the original, unaltered content.
Why Should You Repurpose Content?
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1. Content For Multiple Purposes
Well-performing content in one area has a greater likelihood of performing well in other areas too. Say, for instance, an exceptionally popular blog post that’s driving to your website can be converted into a printed pocket guide.
2. Grow Your Online Presence while Redeeming Your Content
With content repurposing, you can continue pushing out high-quality content through different pipelines without having to consciously bite your nails over creating new content.
What’s even more interesting is the fact that it allows you to redeem previously published content. At times, the fault lies not in the content, but in the medium used. In such cases, repurposing content can allow you to fully maximize your returns on investment and effort!
3. Helps You to Reach New Audience Members
We’ll put it bluntly – old content does not have the same reach as new content. Similarly, certain segments of your audience are likely visual learners, whilst some are audio learners, and so on.
Sprucing up an old piece of content and re-publishing it to get it in front of your new and loyal followers might just be the solution to your problems!
As such, repurposing content into different forms of media is a great way to expand your reach to the different constituents of your target audience.
4. Improves Your SEO
With repurposing content comes the inherent benefit of having more content online helps to improve your SEO ( search engine optimization) The more pages of quality information you have, the easier search engines can recognize you as a credible, reliable source of information.
How to Select What Content to Repurpose
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1. Previously Well-Performing Content
Content that has historically performed well is more unquestionably written on a strong topic, that’s both relevant to your audience, and well written. After all, repurposing content isn’t just about bringing something up to date, it may also be a case of taking a blog post, and creating an infographic based on it.
2. Topics That Are Relevant Again
Your audiences’ trends and tastes are bound to change with time. What attracted customers a few months back may no longer be appealing to them. However, consumer trends and tastes often repeat themselves.
Keeping the above in mind, it’s all about repurposing your old, previously published content, thus making it relevant once again.
3. Good Content That No Longer Performs Well
There are many reasons why content performance may decline over time. Regardless of the reason, it’s common sense to investigate why your engagement is dropping. This is especially true for topics that are known to perform well.
Revisiting content from a new, fresh perspective, or approaching it with a new spin, is sometimes all that’s needed to breathe new life into it, and boost its performance.
11 Ways to Repurpose Content with Little to No Effort
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1. Use Webinars to Create Video Tutorials
With video tutorials, you’ll be able to collect content into an easy-to-consume format that your consumers can absorb over time. Webinars are an especially good source for online courses.
2. Old Blog Posts Can Make New Guides
Do you have a topic that you happen to cover quite frequently? If so, a collection of content on the said topic can be repurposed and packaged into a comprehensive guide.
A digital marketing provider may have blogs on unique and different topics. They can collect these blogs into a comprehensive guide, potentially attracting more consumers.
3. Convert your Internal Data to Case Studies
People always appreciate customer testimonials and proof that your product or service gets good reviews. After all, data builds trust.
Take American Trucks as an example, they constantly post customers’ reviews about pickup parts and truck accessories on their website. This way, users can give their feedback and opinions, allowing other visitors to make an informed decision about the product they are about to purchase. This strategy generates more credibility and allows the company to present itself as an authority in the industry.
That’s why we’d recommend that if you have the data, share it! Raw data can be the basis for a compelling case study that’ll help you build trust amongst your customers!
4. Utilize your PowerPoint Presentations to Make Slide Decks
Created a business presentation slides for a team meeting?
Rather than let all the work go to waste, you can simply convert the presentation into slide decks all with the help of SlideShare.
Simply edit your slides for your audience, and upload your PowerPoint presentation to SlideShare, instantly allowing you to embed the presentation in one of your web pages. Content repurposing at its finest!
5. Share Statistics as Twitter Posts
Trying to leverage statistics to attract customers? Look no further. You can use interesting facts and data about your company and make shareable Twitter posts.
If you’d like, you can also highlight statistics inside your post by easily turning them into individual tweetable elements!
6. Convert Interviews into Expert Advice eBooks
Interviews are often popular in blog and blog content. Easy to conduct and capable of generating high traffic, they’re an instant go-to for most bloggers.
By repurposing interviews into expert advice eBooks, you’ll be taking the same content but changing the medium. This allows you to appeal to a larger audience- especially amongst market segments that prefer ebooks to blog posts, as they are easier to download and read later.
7. Make use of Visual Content to Create Boards on Pinterest
Perhaps you’re wondering how to repurpose content that’s especially image-heavy? You’re in for luck. Visual storytelling marketing is a great strategy to adopt here.
With Pinterest, you can create boards full of images and illustrations. This’ll help generate traction for your website and attract more consumers! Thank us later 😉
8. Transform Quora Q&A into Blog Posts
Quora is an online platform that provides users with varying questions on a huge range of categories.
Simply find a promising question, and then write a blog post detailing an answer. To finish it, write the answer on Quora while including a link to your more in-depth blog post answer.
Increasing traffic has never been easier!
9. Add YouTube Videos to Your Blog Posts
Using videos is a brilliant content strategy to captivate visual learners. Start off your blogs with embedded videos and watch your engagement explode!
After all, each month, 85% of all internet users watch video content on at least one of their devices.
10. Compile Customer Service Queries into an FAQ Page
Customers always appreciate easy access to answers, and by compiling customer service queries into an FAQ page, your customer service team will no longer have to address the same queries multiple times. A win-win, isn’t it?
11. Select Popular Blog Posts for Podcast Topics
Unlike your run-of-the-mill blogs and videos, podcasts are easy to consume on the go. Whether you’re in transit, at home, or at the gym, you can listen to a podcast at any time and at any place.
Ending Note
By integrating Desygner into your business, you’ll have at your hands a complete software solution providing you with different content tools that can be utilized in content repurposing. Whether you want to Resize images or take advantage of Templates and Stock Images, Desygner’s got it all!
To learn more about our content management software, be sure to give our Content Governance article a view. We’re certain you’ll find it helpful!
