What is a Flyer?

What is Flyer?

Are you thinking about how you could promote your business’s ad campaigns? Are you wondering how you could boost the promotion of your business’s ad campaigns? A flyer campaign could be just what you need!

Flyers may seem like an old-school way to market, but they still have great value when it comes to advertising.

Let’s take a look at what exactly a business flyer is and some key elements to consider when creating one.

What is a flyer?

A business flyer is simply a poster or single sheet that is posted to bring attention to business promotion, product, service, or event. The message is simple and eye-catching. A typical flyer is printed en masse on 8.5” x 11” paper. Depending on where you decide to print your flyers, using them in your marketing plan could be greatly cost-effective.

Flyer Templates

Free Flyer Templates


What is the difference between a flyer and a brochure?

A brochure tends to outline different features, services, and products that a business sells. Distribute brochures as a trifold sheet of paper complete with visuals, graphics, and copy printed on both sides.

A flyer, on the other hand, is usually composed of one flat sheet. You can distribute flyers quite freely, whereas brochures tend to be more exclusive.

Consider making a brochure if you’d like to have media on hand to give to already interested clients. Use flyers to catch the eye of potential customers and lead them to events or displays.

Flyers are great for bringing in new customers as they are very cheap, easy to make, and only printed on one side. A brochure, on the other hand, is more specialized and designed to provide more information to the reader. The extra cost and detail that goes into brochure printing make this medium ideal for people who are already showing interest.

Difference between a brochure and flyer


The purpose of a flyer

Use marketing flyers to bring in new customers to a business or to announce a new sale or promotion. Some businesses will release a variety of flyers for just one ad campaign to add variety or to appeal to different demographics in their target market. Marketing flyers are handy for just about any business in any niche or industry. You can share them online or in person, posted in windows, passed out, sent via email, etc.

Purpose of Flyer

Free Flyer Templates


Key flyer elements for businesses

There are several key elements that a business or marketing flyer needs, regardless of the content or type of business it will promote.


The headline is your flyer’s first line of attack. Think about what you most want your customers to discover from your flyer. If they don’t read anything else, what would you want them to remember?


Content is very important when it comes to a flyer; make sure that you don’t use long sentences or large blocks of text. To ensure that your flyer is eye-catching and interesting, reduce your concepts and ideas down to short, basic sentences. You don’t want people to feel like they’re reading a book.


The overall design of a flyer is important because it complements the copy and the message and really grabs the attention of potential customers. Think about the kinds of photos, graphics, icons, logos, and colors you want to use. Will they incite interest or will they be too jumbled for your customers to appreciate? Look for an elegant balance between simple and conspicuous.

Selling point

When it comes to your selling point, think about AIDA: Attention – Interest – Desire – Action. What will catch your customers’ attention and hold their interest? What can you include in the flyer that will directly lead to that customer engaging in the way you want? A call to action (or CTA) will give your reader clear direction, such as instructing them to like your brand on Facebook.


What’s the point of your flyer or brochure? What do you want to happen once the flyers are produced and distributed? For example, you may want to create a flyer to promote a music event your company is sponsoring. It may be wise to create flyers that boast the address, time, and setlist of the festival for relevance.


Different types of flyers

So, what kind of flyer would you like to use? There are different types to consider for your business:

  • Digital flyers
  • Posters
  • Pamphlets
  • Handbills
  • Leaflets
  • Inserts
  • Circulars
  • Mailers

Different Types of Flyers

Free Flyer Templates


How to create a flyer online

Are you eager to make a flyer but you’re not sure where or how you can make one? You don’t have to be a top-tier trained designer to make an excellent business flyer. In fact, Desygner makes it incredibly easy to design all sorts of media for your business, from flyers to digital ads to social media posts.

Desygner features a ton of free pre-made templates that you can choose from. Even if you don’t see a particular template that is exactly what you want, you can use our editing tool to customize your flyer to perfection. Making a flyer online really has never been easier. Why waste money on high-end expensive design software when Desygner can help you do it yourself for less?

Interested in designing other cool things that don’t involve your business? We’ve got you covered. Desygner has a great range of templates available for album covers, birthday cards, and everything in between. You can even create your social media cover picture.

Want to learn more? Check out our how-to guide on how to make a flyer online with Desygner!

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We want to hear what you think about business flyer marketing. Got some great advice for designing flyers to offer? Share your knowledge in the comment section below!

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