10 Best Fonts for Logos and Branding Design

Are you looking for the right font for your logo? In this guide, we present 10 popular logo fonts for your branding design that will make an impact.

Choosing a logo font for your branding design is not an easy task. When creating your own logo (find out how you can create a logo for free with Desygner), the fonts you use are just as important as the overall logo design. This is because your choice of font can even influence your customers’ emotions! Therefore, selecting the right font is a critical element of your branding.

However, there are many fonts that you can select from. So, how do you know you’ve found the right one for your brand? In this article, we handpicked 10 popular logo fonts for your branding design that have the potential to shine even more

. We also covered the basic font types and tips to make the selection easier for you!

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3 Types of Logo Fonts

Serif Logo Fonts

Serif fonts are traditional and sophisticated. A serif is a decorative stroke that finishes off the end of a letter’s stem. The origin of serif fonts goes way back to the mid-1800s – so we could say that they have become a timeless classic by now. Serif fonts are popular because they are visually appealing and evoke elegance and confidence. Gucci, Prada, Rolex, and Burberry are among the brands that decided to use serif fonts in their logos.

If your brand is in one of the following industries, you can’t go wrong with choosing a serif logo font:

Serif Logo Fonts examples

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Sans Serif Logo Fonts

Sans serif fonts are modern, straightforward, and minimalistic. It is basically a font with no dashes at the end of each letter. Sans serifs are clean, simple, and legible. They look more futuristic, which may be why they are so trending! Brands such as Microsoft, Google, Jeep, Panasonic, or Caterpillar use sans serif fonts in their logo designs.


Script Logo Fonts

Script or cursive fonts are elegant and formal with a feminine touch. These fonts are more legible when used on short text. Additionally, resizing them can cause some readability problems. Brands such as Coca-Cola, Virgin, and Barbie use script fonts.

Script logo fonts are suitable mainly for these industries:

  • Health & wellness
  • Tattoo & piercing
  • Beauty
  • Food and drink
  • Hospitality

Script Logo Fonts examples

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Top 10 logo fonts for your branding

Bosca (Serif)

Elegant, modern, and conservative. When you combine these characteristics, you get the Bosca serif font. Larin Type Co-designed this font in 2020, so it’s pretty new on the font market. If you’re looking for a font that will make your brand look sophisticated, the Bosca font is a great choice.

Bosca (Serif) Font example


Karsten (Serif)

Karsten is a serif font released in 2021 by Nasir Udin. Karsten is the right font for you if your branding aims for authoritative elegance inspired by Dutch architecture.

Karsten (Serif) Font example


Chicago Makers (Serif)

Chicago Makers is a serif font that Din Studio designed in 2021. This font is perfect for your brand if you want your logo to look modern and stylish.

Chicago Makers (Serif) Font example


Qualy (Sans Serif)

Qualy is a modern and clean sans serif logo font designed to make your logo stand out. It was created by Shina Design in 2018 and has been downloaded over 400k times since then!

Qualy (Sans Serif) Font example


Aquire (Sans Serif)

Aquire is a bold, strong-looking, modern sans serif font designed in 2020 by Gregory Ortiz. It looks very futuristic and offers excellent readability.

Aquire (Sans Serif) Font example


Nixmat (Sans Serif)

If you’re looking for a minimalistic, simple, and clean logo font, then Nixmat is the right choice. It was designed by Graphicfresh to make your brand identity stand out from the crowd!

Nixmat (Sans Serif) Font Example


Proxima Nova (Sans Serif)

Proxima Nova font family, designed by Mark Simonson, is now a legend among sans serif fonts. Thanks to its simplicity and clean style, it is considered one of the best fonts.

Proxima Nova (Sans Serif) Font example


Aesthetic Notes (Script)

Designed by Letterhead Studio in 2021, this handwritten, elegant font will make your branding stand out. Aesthetic Notes is a great cursive logo font for your branding.

Aesthetic Notes (Script) Example


Tahu! (Script)

Tahu! is a handwritten script font designed by Khurasan. It is modern, clean, and, most of all, free to download and use in any way you want. Designers love this font because of its stunning look and versatility.

Tahu Script


Youth Line (Script)

Youth Line is a delicate and joyful monoline script font designed in 2021 by Sakha Designs. If you’re looking for a romantic and feminine logo font, it’s the right choice for you.

Youth Line Script


3 Tips To Help You Choose The Perfect Logo Font

Here at Desygner, we want to help you create the best version of your brand, and that’s why you can import your own font. So, here are three important tips that you should keep in mind while selecting your perfect logo font. This will help you decide which font is the right fit for your branding.

So here are three essential tips that you should keep in mind while selecting your perfect logo font. This will help you decide which font is the right fit for your branding.


Keep It Simple!

When choosing the right font for your brand, go for simplicity and minimalism. The key is not to clutter your logo with overcomplicated elements, symbols, and illegible fonts. Remember – sometimes less is more!

Choose the right font for your brand.


Consider Your Brand’s Personality

What is the personality of your brand? Is it modern, authoritative, or sophisticated? Think about the answer to this question and use it to choose the perfect logo for your brand. The logo font you choose for your branding design will reflect your brand’s personality. For example, if you want to be perceived as an experienced and trustworthy brand, a serif font may be the smartest choice. On the other hand, if your brand is modern and creative, you can opt for a sans serif logo font.

Logo examples from Desygner

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Think About Scalability And Legibility

Considering the scalability of your logo is essential. Where and how will your customers see your logo? Will it be printed or digital? Do you need to scale your logo to fit different sizes? All these aspects play a significant role in choosing the right font. Otherwise, your logo may not be readable enough.

Legibility is another critical aspect you need to consider. Although the color is secondary to choosing the right logo font, you should still stick to colors that create contrast. This way, your logo will be easy to read. Also, keep in mind the spacing and alignment of letters in your logo. Some fonts, especially the script fonts, can be hard to read if you don’t comply with the basics of visual hierarchy.

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Hire a Professional Designer

If these are your first steps in designing your marketing materials or visual branding identity, you might be wondering when to DIY and when to hire a pro.

Hiring a designer to take care of any design needs you might have will almost always be the right choice. A good graphic designer can create a professional logo that will catch your customers’ attention and get them interested in what you offer.

With Desygner, you can hire a designer or design your logo yourself by personalizing one of our templates.

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There are thousands of logo fonts that you can choose for your branding design. The purpose of this article is to give you some font suggestions that will make an impact. However, when selecting the right fonts for your brand, you may also need to consider how to pair them. To find out how to do that, we share a few beautiful font pairings that you can find in Desygner in this guide.



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