3 Key Strategies to Ensure Brand Compliance
With product brandings, the odds are that you’re already aware of the “do’s” of branding. After all, your goal is to create a memorable impression associated with your offered product with branding. However, today’s concerns are the “don’ts“: namely, brand compliance and how to avoid this problem.
Brand compliance is a marketing initiative that ensures that brand elements are consistent and strictly aligned with brand guidelines. Read on to learn more about the numerous benefits of sticking to brand guidelines!
Importance of Sticking to Brand Guidelines
1. Business Credibility
The first and foremost: Credibility. By improving your brand’s consistency, you’ll be able to optimize your brand image better. After all, a brand’s consistency is directly proportional to the brand’s credibility.
At the end of the day, by pushing forward and focusing on a single message, you’ll be better positioned to establish yourself as a unique business. As a result, grabbing the attention of potential customers will prove to be a cakewalk!
2. Improved Positioning
Brand compliance helps in reinforcing your positioning in your customers’ minds. To put it simply, it distinguishes and influences just how your brand places itself on the market and is known compared to competitors.
By upping your brand’s consistency across different marketing campaigns, your business will be better able to work on its positioning and accurately project this to customers.
This includes the broadcast of your business’s values, which is what makes your brand memorable and consequently influences brand recognition
3. Time To Market Reduces
With well-defined brand guidelines, your business will be able to leverage aspects of the brand to get products from roller belts to shelves in no time.
After all, all your products will be developed with strict guidelines- where there’s a pattern, there’s high productivity!
4. Brand Loyalty
Given all the above, it’s easy to conclude that brand compliance directly impacts brand loyalty. With well-positioned and credible branding to get the message across, consumers will be more likely to be loyal to your brand.
The result? A competitive advantage that’ll set your brand apart from the rest!
The Role Of Brand Management Software Solutions in Brand Compliance
Now a question arises: How do you take hold of all the brilliant benefits listed above?
The answer: Brand Management Software Solutions that come integrated with features built to support brand compliance.
In recent times, digital content has come to play a pivotal role when it comes to branding. However, this has proven to be a two-edged sword. Though businesses now enjoy improved market reach and branding opportunities, they’re also more likely to be plagued by brand compliance issues.
Therefore, below, we’ve listed three key strategies to ensure brand compliance within your business:
1. Create Brand Guidelines
Wondering what brand guidelines are?
“Brand guidelines” is a collective term for a set of restrictions on different aesthetic choices for a specific brand that ensures brand compliance.
With brand guidelines, you can effectively ensure that users do not violate your brand’s set restrictions, i.e. the color, logo, palette, font, etc.
Using brand design software such as Desygner allows you to create groups of templates, collectively known as “collections.”
With these collections, authorized users can choose when and to whom branded materials are available. However, the unique feature of these templates is that the authorized users can personally select the palette, colors, logo, font, and other design choices to confirm that their business’s brand image is consistent.
Last but not least, you can opt to group collections based on size, such as invoice, email header, presentation, etc.
When done right, brand guidelines can give teams a set of parameters to point them in the right direction. This essentially removes any potential for uncertainty and thus improves the productivity and efficiency of your teams.
2. Control What Users Can and Cannot Add or Change to the Design or Template
With different brand management software solutions such as Desygner, you can assign different roles to users. Simple yet powerful, using existing well-defined user roles can assist your company in differentiating between the professionals, designers, marketing managers, and the standard day-to-day users.
The effect? Only those with proper credentials and priorities can change designs and templates.
Moreover, Desygner goes well beyond basic element locking, bringing an extensive, simple-to-use restriction system. Using an automated brand compliance tool, you can efficiently monitor and decide how each element of your templates is modified.
3. Distribute to User Groups or Local Agencies.
Your organization can ensure that it remains within set boundaries with collections of templates created. This is especially helpful in maintaining brand compliance with multinational brands- different teams often have different opinions regarding design choices.
By distributing pre-created templates amongst the organization’s marketing teams, you can rest assured that any output is bound to adhere to the respective brand guidelines.
With Desygner, you can quickly increase brand compliance across all your designs. Not only is Desygner easy to set up, but it allows you to create a consistent brand experience with Brand Guidelines Enforcer. This enables you to decide exactly how each element of your templates can be modified.
With Desygner, you can ensure that:
- Images are always watermarked.
- Content licenses are followed.
- Files are shareable, downloadable, or printable in a specific region.
- No outdated company information is used.
- Assets are used in the context they were intended for.
Experience the ease of a fully-automated on-brand marketing and internal content creation platform.