8 Fitness Marketing Ideas to Get More Clients Today
A business is nothing without clients, so it’s crucial to implement the right marketing efforts to promote your fitness brand. Marketing your business in the right way will help you keep up with other fitness brands and stand out from the crowd.
The good news is that it’s not hard to market yourself when you have the right information. However, it can take a lot of time and energy to figure out what works well for you. With so many fitness marketing ideas, strategies, and hacks, it’s easy to get overwhelmed!
So in this guide, we’ll cover some of our best fitness marketing ideas to ease the overwhelm and help you get more clients consistently.
1. Build a Strong Presence on Social Media
One of the best ways to get more clients is by building a solid social media presence. The benefits of using social media for fitness professionals are many, but here are just a few:
- It allows you to connect with your potential customers on a personal level.
- It allows you to build relationships in real-time.
- It allows you to promote your fitness services and products without being salesy.
If you’re not already using social media as a marketing tool, now’s the time to start. But if you want to succeed with social media marketing, you need to do better than just post content on your page. Instead, you need to create an engaging experience that attracts new followers and inspires them to interact with your content.
2. Create a Referral Program
Referrals are often more qualified than people who come through paid channels like Facebook ads. The people who come to you via a referral are more motivated to work with you because they know someone who has already experienced the benefits of working with you.
Referral programs work best when there’s an incentive for both parties involved. For example, if one person refers a friend and their friend signs up, both parties get rewarded with 15% off their next month’s membership fee or 10% off their next personal training session with you. It’s a win-win for everyone!
3. Create Video Content
Creating video content is one of the most powerful ways to market your business. In fact, video content has become so important that videos now make up for over 80% of all consumer traffic on the internet.
However, it’s not just about posting some videos either. Make sure to create video content that has the potential to engage your audience and inspire them to take action – subscribe to your newsletter, buy your product, or get your gym membership.
For example, if you run a personal training business, try filming yourself doing a quick workout that can help people get fit without leaving their house. The key to success with video content is to create short, relatable, funny, or educational videos that bring value.
Learn how Digital Asset Management supports your video marketing effort
4. Run Contests & Giveaways
Many businesses host contests or giveaways on social media to get more eyeballs on their brand. Contests make people feel like they have something to lose if they don’t enter. You see this all the time on social media with “follow us for a chance to win” posts.
This kind of pressure makes people more likely to participate to avoid missing out on something fun or useful. Plus, it gives them a reason to interact with your brand and share it with their friends. If you decide to host a giveaway, you can offer a free fitness evaluation, a free 30-day gym membership, or a new yoga mat for the winner and the runner-ups.
5. Use Email Marketing
Email marketing is a great way to communicate with clients and help them stay interested in what you offer. There are many ways to use email marketing to promote your fitness business.
For example, you can create an email newsletter to keep your customers informed about your gym’s latest news and events. Or, you could come up with a weekly newsletter with fitness tips to educate your subscribers and show your expertise.
You can also create specific email campaigns to promote new products or services, such as online courses or workshops or 1on1 fitness consultations.
6. Take Advantage of Influencer Marketing
Influencer marketing has become a popular way to reach consumers in recent years, and it’s no surprise why: people trust other people more than they do brands!
If you’re trying to build your fitness business, partnering with a well-known fitness influencer on Instagram can be a great way to reach new people who are already interested in what you do.
For example, if you’re an online personal trainer specializing in helping people lose weight, partnering with a popular blogger who has a following of people looking to lose weight can help you tap into a pool of potential clients. If you don’t know how to get in touch with the influencer after doing your research, you can use a people search tool to find their contact details.
7. Sell Branded Merchandise
Selling swags that people can use or wear to show their support for your brand is a great way to increase brand awareness and loyalty (and make more money). The key to selling branded merchandise is offering something your target audience wants or needs.
For example, if you’re a fitness coach, you could sell fitness journals or water bottles with your logo on them. If you teach yoga classes, you could sell yoga mats with your brand name printed across the top.
This might sound like a lot of work — after all, it’s not just about creating one design but multiple designs for different products — but it’s pretty easy if you use online tools like Desygner!
8. Share Your Clients’ Transformations
People love hearing about other people’s success stories, especially when they relate to a topic they’re interested in.
For example, if you’re a personal trainer, you could share your clients’ before and after photos and videos on social media. This is a great way to show potential clients that their goals are possible through your services.
Another way to show how your services or products help your clients achieve their fitness goals is to ask them for a testimonial. It can be a written testimonial or a video one. What’s important is that they genuinely share how you changed their life!
Bonus Tip: Use One Platform to Do It All
Whether you’re a personal trainer or fitness studio owner, one thing is for sure: it’s easy to get overwhelmed by everything you need to do to create successful marketing campaigns!
That’s why we recommend using one platform to design and animate all of your marketing materials, documents, and invoices: Desygner!
Desygner offers a complete set of tools to create any marketing material you may need and make it accessible to other teams, external partners, influencers, or fitness chains. With Desygner’s full-service DAM solution, you can:
- Create new designs from scratch or use pre-made templates.
- Get feedback from other teams about the designs.
- Store all of your marketing material in one place.
- Set up access permissions for each type of user.
- Localize everything into different languages using our built-in translation tool.
Sign-up for free and see how Desygner can help you market your fitness business today.