User generated content (UGC) is any content — photos, videos, reviews, testimonials — created by your customers rather than your brand. It's one of the most powerful marketing tools available because it provides authentic social proof.
Benefits of UGC
- 79% of people say UGC highly impacts their purchasing decisions
- UGC posts get 4x higher click-through rates than branded content
- Builds community and customer loyalty
- Reduces content creation costs
- Provides authentic testimonials
How to Encourage UGC
Create branded hashtags, run contests, and feature customer content on your channels. Use Desygner to create professional-looking frames and templates that customers can use to share their experiences with your brand.